WEB MARKETING

1. Marketing is: Any bridge between your business and your potential customers. This 'bridge':

Carries your messages to your market: The services you provide, The benefits to your customers, Latest special offers etc.
Creates confidence in your business, products and services so that your customers feel inclined to select your company.
The 'bridge' is such that new customers can easily make a purchase.

2. Promoting your website.
It is one thing to have a website that inspires confidence in your business, it is another for your potential clients to find it. Here are some of the ways that your website can be promoted:

Advertising in newspapers and publications.
Radio and TV.
The Search Engines
Links from other websites.
Banners on other websites.
Word of mouth.
Electronic newsletter / Email.

The best marketing strategy for your website depends on many factors. Here is a fact that may make the decision easier: 95% of website visitors come from search engines. It is due to this fact that in many cases the marketing strategy we recommend focuses on obtaining optimum search engine positioning for your website (having achieved an effective website design first).

3. Monitoring feedback.
Who is visiting your website? How did they find it? Which pages do they visit? What do they think about your services? What do they type into search engines?... Our website statistics service provides answers to these questions. Click these links for an Example of website statistics

It is one thing to have an excellent website, it is another for your market to find it!
Consider websites you have visited. How did you find them? 95% of website visitors come from search engines.
There are in excess of 3 Billion web sites on the internet, thousands are added every day. Most people use a search engine to find what they are looking for. To receive orders, bookings etc. from new potential customers anywhere in the world, it is vital that your website is carefully and exactly tailored to rank highly on major search engines.

Search Engine Registration

Although each website we design is registered with all the major search engines as part of the package - we do offer several levels of service from Monthly Registration with 5,000 search engines to 48hr guaranteed listings.

Contact us for your more details.